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APT (A Place To)
APT engaged us to develop content that would showcase their café-bar concept through a creative lens, focusing on their space, drinks, and overall brand mood.
We were brought on to conceptualise, direct, and produce the content in a way that felt editorial, atmospheric, and true to how APT wanted to show up online.
Service
Marketing, Brand Strategy,
Design, Photography & Videography
Client
MYNMYN Studio
Year
2025
Why It Worked
We directed a series of reels that slowed things down. Focus pulls. Glasses clinking. Sunlight diffused across surfaces. Staff moving with quiet rhythm. Espresso steam. Liquor pour.
No flashy music. No transitions. Just good framing and better restraint.
Every video was cut like a visual poem, and every shot served the same goal: to make people feel like they were already inside.
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