In the project's initial phase, scope, goals, and objectives are defined, followed by user research, competitor analysis, user persona creation, and project planning. This foundational stage ensures user-centered design and effective project management.

In the following phase, user flows, information architecture, and content hierarchies are meticulously designed to ensure seamless navigation and user-friendly content organisation. These elements serve as the backbone for the subsequent design and prototyping stages, prioritising user-centricity.

During the design phase, low-fidelity wireframes are crafted to outline the interface's structure, followed by interactive prototypes to assess functionality and gather feedback for necessary refinements.

In the design phase, high-fidelity visuals are crafted, incorporating branding elements for a cohesive look. Design mockups are created for different devices, maintaining consistency in colours, typography, and style.

Usability testing with real users guides design improvements by collecting feedback and addressing usability concerns through an iterative process.

Effective collaboration with developers, clear design specs, ongoing communication, and quality testing ensure the final product aligns with the design vision.