UJI MATCHA

We were engaged by a 10th-generation Uji matcha supplier based in Japan, preparing to enter the B2C market in Singapore for the first time. Historically focused on wholesale distribution, the brand wanted to create a consumer-facing digital presence that combined heritage, minimalism, and modern lifestyle cues.

Service

Marketing, Brand Strategy,
Design, Photography & Videography

Client

SOBO

Year

2025 - Present

Our Role

Crrade was brought on to lead content creation and visual direction for the soft launch. With no existing visual identity for consumer channels, we helped shape the look, feel, and motion style of the brand’s digital rollout — tailored specifically for Instagram-first formats.

What We Delivered

Instagram Reels Production: Conceptualized and executed motion-led content for product usage and texture-based visuals
Product Styling: Designed calm, culturally grounded visual compositions aligned with Japanese tea rituals
Visual Direction: Defined a modern but respectful tone that could bridge legacy and lifestyle
Soft Launch Support: Delivered scroll-stopping content used in the brand’s initial entry into Singapore’s wellness and tea market

Outcome

The content provided a strong foundation for the brand’s transition from legacy wholesale to consumer retail. While the brand remains private, our work shaped its digital first impression and established a distinct visual identity for Singaporean audiences.